Huggies Messmaker
March 2009
Agency: JWT
Production: Perfect Fools
The Huggies Messmaker is an interactive piece which allows the user to throw messy objects from a randomized library of assets. The objective being that each experience would yield a unique canvas. A studio shoot had been conducted to capture dozens of unique “messes” which were then to be keyed and posted for final presentation. The project also utilizes a 3D animated canvas and keyboard to give more physical sense of space to match the physical presence of the food being thrown.
Packages used: Maya, Final Cut, After Effects, and Photoshop.