Umbro - Tailored by England
March 2009
Agency: Anamoly NYC
Production: Perfect Fools
In order to showcase the English National Football Team's new kit, Perfect Fools was tasked with creating a presentation site for the new jersey. The site was more than just the shirt itself as it featured Umbro’s efforts through the years to provide the English National Team with the highest quality product on the field. Features included “making of” videos, photos of teams past, and of course the shirt itself. The shirt's online reveal coincided with the first time that England would step on the pitch to play in it.
Packages used: Photoshop.